Pricing Explained

We accept that spending £18.50 on a box of cakes is an extravagance; however we are the most affordable 'free from' bakery in the UK for what we offer, and we do our best to keep our prices fair 

• To replace wheat, butter, eggs and sugar our ingredients are up to 10x more expensive than if we were using traditional alternatives, and yet we are still cheaper than competitors who use the far cheaper dairy, sugar and gluten.

• your order is hand made, packaged and shipped by the same person; you couldn't get a more personal experience than that, and yet we are  still cheaper than our competitors, who have a factory and a production line

So there we go! Ludicrously expensive ingredients; creating an artisan product that is  delivered to your door with no postage charges